In an arena where many try, and only a handful succeed, there is no shortage of questions attorneys have. "How does it work? What's the secret?"
We're here to share an abbreviated list of things we have run across in our years of working with attorneys and law firms of all sizes.
Return on Investment (ROI) -- it's our most important value that we offer to our clients.
We have a lot of other ways we provide you with great value, but, in the end, our clients want to make money, not just spend it.
Our SEO campaigns begin at $3,000 and go up based on your market, competition and what we think it's going to take to make you successful.
Ultimately, if you're in a position where you can afford hiring a new paralegal and not sweat it, you're a company that we can work with, bring in more cases, and put money back in your pocket.
As the saying goes, "Buy cheap, buy twice." Good luck competing against us with that free website.
Never! Black hat SEO is bad. It is essentially a violation of Google's desire to provide users with the highest quality content, aimed at gaining short-term SEO boosts that risk getting caught one day.
No dirty tricks here. It won't pay for our clients. We have consulted on large corporate projects to come in and attempt to salvage an entire company's sales operations after one single penalty was leveled against them. The company had no idea, but their SEO company was using black hat methods.
We avoid cheesy tricks, even if they aren't considered black hat. We simply strive to be the best, because that's what Google wants to reward.
Yes, and it's a question every attorney should ask. Salesmen for law firm website and SEO companies regularly deceive their prospective clients, and this is a key way where they extort extra money from their clients.
The bad companies (think big corporate names) induce attorneys into contracts where they "lease" the company's intellectual property -- i.e., you don't own your own website. Did they register the domain for you? You might not own it.
Years later, when you want to exit the contract, you're in for a surprise.
"You want to keep your website? Well that's going to cost you, because we own it," the salesman will say. If you want your site and domain back, it usually comes at a steep cost.
We have seen significant investments into these company websites, where absolutely nothing is done to provide long-term SEO solutions, and they have their clients trapped.
Our clients own their own intellectual property. We do not give away the source files to our proprietary framework, but the site files, themselves, will be freely handed over to anyone who discontinues service with us.
Anyone who gives you any specificity on that question -- particularly if they are attempting to close a contract with you -- is lying.
When you're a company like ours, successful rankings are simply a matter of time, and it's relative to your competition.
Highly competitive markets take longer, but they're never impossible. Perhaps the top 3 contenders in a market have had a solid web presence, and your site is brand new. This would take longer.
In general, however, a lack of any good page one SEO performance within two years would be uncommon within the legal industry, and we certainly strive to achieve page one rankings faster than this.
This is a tricky question, and it's part of why we don't particularly love "traffic reports." It is far less important of a metric to look at traffic than it is to look at keyword positioning.
If you're the first website a Google user finds when searching a critical, highly lucrative keyword, that's what ultimately matters.
You can't control market demand, but you can position yourself competitively to be the firm an injury victim turns to.
If there is only one $5m case that pops up, it doesn't matter how many hundreds or thousands of "visits" there are to your website. All that matters is getting the cases.
Salesmen love to flash around traffic reports to make lawyers feel like they're missing out on the action. What they don't tell you is how many of those were from Google searches, versus spam referral traffic from "buttons-for-websites.com" Spam traffic pads traffic reports, which is primarily why we de-emphasize generic traffic, preferring instead to position ourselves for the qualified traffic most likely to send you cases.