The Intrepid Mindset & the Language of Empires
What Word Defines You?
Take a moment and go through this mental exercise. In one word, how would you define yourself? Your personal ethos? Your corporate ethos? Your reputation? Regardless of which characterization is most important to you, you can only choose one word.
"In my life, I have taken on many an impossible task. When I had to come up with one word to characterize my life and ethos, one word came to mind: Intrepid."
J. Austin McCubbin, Owner, SEO Expert
"Characterized by resolute fearlessness, fortitude and endurance" - that's an ethos well-suited to taking on the challenges of marketing law firms. When it comes to law firm SEO, there are only a handful of winners in each market, no matter how large or small. The competition is incredibly stiff, the stakes are high and it can seem impossible to compete.
We didn't start with a flawless record of success. We dove headfirst into the fray and created success and ROI for our clients.
The Language of Empires
We are focused on creating a return on investment (ROI) for our clients. We do this by creating an empire of solid keyword rankings on search engines. If you're ranking well, your intake goes up, and you sign more cases.
When you search Google, think of the search results page as physical territory. The top ranking result -- not the advertisement, but the top natural or map results -- occupy the premium territory. If you're not on page 1 for a keyword search, you simply aren't in the arena of competition.
Thus, having an imperial mindset, one of conquering a vast spread of territory across a wide range of keywords, is a formula for success.
No matter how many try, only a handful ever succeed.
Αλεξανδρος (Alexander)
We deploy websites for our clients built on our framework, which we call Αλεξανδρος (Alexander).
Alexander the Great is the epitome of conquest within a lifetime, versus the slow, carefully calculating expansion of the Roman Empire. His model is exactly the characterization fitting for our framework.
Our clients need a conqueror, and they want results quickly. Our aggressive SEO strategies are excellent, but they wouldn't be nearly as successful without building a solid foundation. Our website framework is built from scratch internally to be a high-performance machine.
As a company, however, we adopt the slower, more careful model of expansion of the Roman Empire. We're not focused on rapid expansion. We continue to succeed so long as we ensure our clients succeed. We move one state at a time and limit the annual growth in our client list.