Law Firm SEO Campaigns With One Purpose: ROI
There is one reason a law firm should hire our company for an SEO campaign: return on investment (ROI). What is ROI, and how is it calculated? Here's the formula from Investopedia (note: we added the "x100" to help you convert it into a percentage):
When you're running a business or marketing campaign and your cost exceeds your gain, you're "in the red." The moment you're bringing in more money than you're spending, you're "in the black."
"Try our ROI breakeven calculator. If this looks promising to you, then reach out to us for a more detailed ROI planning consultation."
J. Austin McCubbin, Owner, SEO Expert
How Many Cases Until My Campaign Goes In The Black?
How Do I Go "In The Black"?
Law firm SEO campaigns move "in the black" in two ways. Let's take a Personal Injury law firm for example. First, there's on-paper ROI: the ability to project ROI based on estimated settlement amounts. This is mostly up to your experience in the courtroom or mediation room, and you should project this conservatively.
The second and most important moment is when you have realized actual fees in excess of the cost of the campaign.
How Do You Attribute Value to SEO Campaigns?
Proper intake screening is required to attribute on-paper and actual ROI data.
Intrepid.Marketing partners with its clients to track leads, signed cases, projected case value and record actuals when the time comes. We guide our clients through recommended intake processes, so that we can clearly communicate our value to our clients. If we're not producing ROI, there is no reason to keep us around for the long-term.
Breakeven Point
The breakeven point is the very moment you transition to being "in the black."
Injury law firms, by the nature of their business typically means the SEO campaign goes deep "in the black" with the one case that puts it over the top.
What does it take to break even and go "in the black"? We developed a handy ROI breakeven calculator to help you understand how many cases it takes to break even and go "in the black." Click this link to check it out.